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For advertising inquiries, please contact:

Wiley Davis
760-443-3515
wileydavis@practicalpedal.com

Advertising Information


Reach A Passionate Audience

Advertising in the Practical Pedal is an affordable way to reach a nationwide audience of readers who are passionate about bicycling, sustainability, and healthy living.

For as little as $50, your ad will be seen by more than 7000 print and pdf subscribers, hundreds of daily web visitors, and will be distributed through a network of retailers across the U.S.

Unlike other bicycle publications, the Practical Pedal focuses on cycling as a form of enjoyable transportation, rather than just sport or recreation. Our readers ride their bikes everywhere, be it to work, to the grocery store, or to the movies.

Our readers want products that will help them integrate bicycling into their transportation solution and they want products that will help them live healthy, sustainable, community-friendly lives.

What is the Practical Pedal?

The Practical Pedal is a free tabloid-sized newspaper for people who use bicycles as transportation.

Distributed nationwide, the Practical Pedal redefines the genre of free tabloids by publishing quality articles that give readers the information and inspiration to ride more and drive less.

We print stories that inform and inspire. Riding a bike is an adventure and the Practical Pedal puts that excitement front and center. Every issue teaches people something about bicycling, something about how transportation affects their lives, and leaves them feeling excited about getting on a bike and making a difference.

Targeted Distribution

The Practical Pedal has more than 7000 direct subscribers and a print circulation of 10,000 copies. 4000 copies are distributed through a network of bicycle shops, organic food stores, exercise gyms, trade shows, and coffee shops. To see an interactive map of our print subscribers, click here.

Free Ad Design

Our designers can help you build an ad that will get results. Just need one ad? We'll build you one for free. Need a coordinated ad campaing? Call us for a quote.

Web Advertising

All of our content is freely available online as well as in print. Every ad featured in the print magazine is also placed on our website free of charge. The display ads stay with their associated print content, including the archive editions, ensuring repeat exposure for a long time to come. In addition to the display ads, all issue advertisers will be featured as text links on every page.

Our Fine Sponsors
Ad Rates
1X 2X 4X
1/16 Page $75 $65 $50
1/8 Page $150 $135 $115
1/4 Page $250 $240 $225
1/2 Page $500 $475 $450
Full Page $900 $850 $800
Back cover (color) $1250 $1150 $1100
Pay For Your Ad Online
1X 2X 4X
1/16 Page
1/8 Page
1/4 Page
1/2 Page
Full Page

Note: You only need to pay for one ad at a time, even when choosing the multiple-insertion discount. Thus, if you choose the 1/8-page (4x) option, you will only be billed $115.

Ad Dimensions
Media Planner
Issue Sep Dec Mar Jun
Ad Close Sep 1 Dec 1 Mar 1 Jun 1
Materials Due Sep 10 Dec 10 Mar 10 Jun 10