| 1X | 2X | 4X | |
| 1/8 Page | $150 | $135 | $115 |
| 1/4 Page | $250 | $240 | $225 |
| 1/2 Page | $500 | $475 | $450 |
| Full Page | $900 | $850 | $800 |
| Back cover (color) | $1250 | $1150 | $1100 |
| 1X | 2X | 4X | |
| 1/8 Page | |||
| 1/4 Page | |||
| 1/2 Page | |||
| Full Page |
Note: You only need to pay for one ad at a time, even when choosing the multiple-insertion discount. Thus, if you choose the 1/8-page (4x) option, you will only be billed $115.
| Issue | Sep | Dec | Mar | Jun |
| Ad Close | Sep 1 | Dec 1 | Mar 1 | Jun 1 |
| Materials Due | Sep 10 | Dec 10 | Mar 10 | Jun 10 |
Advertising in the Practical Pedal is an affordable way to reach a nationwide audience of readers who are passionate about bicycling, sustainability, and healthy living.
For as little as $115, your ad will be seen by more than 3000 print subscribers, hundreds of daily web visitors, and will be distributed through a network of retailers across the U.S.
Unlike other bicycle publications, the Practical Pedal focuses on cycling as a form of enjoyable transportation, rather than just sport or recreation. Our readers ride their bikes everywhere, be it to work, to the grocery store, or to the movies.
Our readers want products that will help them integrate bicycling into their transportation solution and they want products that will help them live healthy, sustainable, community-friendly lives.
The Practical Pedal is a free tabloid-sized newspaper for people who use bicycles as transportation.
Distributed nationwide, the Practical Pedal redefines the genre of free tabloids by publishing quality articles that give readers the information and inspiration to ride more and drive less.
We print stories that inform and inspire. Riding a bike is an adventure and the Practical Pedal puts that excitement front and center. Every issue teaches people something about bicycling, something about how transportation affects their lives, and leaves them feeling excited about getting on a bike and making a difference.
The Practical Pedal has more than 3000 direct print subscribers and a print circulation of 10,000 copies. 7000 copies are distributed through a nationwide network of bicycle shops, organic food stores, exercise gyms, and coffee shops.
Our designers can help you build an ad that will get results. Just need one ad? We'll build you one for free. Need a coordinated ad campaing? Call us for a quote.
All of our content is freely available online as well as in print. Every ad featured in the print magazine is also placed on our website free of charge. The display ads stay with their associated print content, including the archive editions, ensuring repeat exposure for a long time to come. In addition to the display ads, all issue advertisers will be featured as text links on every page.